Nakladatelství Oeconomica
The RulerServes Students and academics
What Drives Them
Organized and dependable. Creates order and stability.
Nakladatelství Oeconomica focuses on providing knowledge, education, and accuracy within an academic setting. The brand's values, personality, and key brand codes all point to a core positioning around reliable and authoritative academic content.
Color Intelligence
Nakladatelství Oeconomica anchors on a vivid Blue (#009ddf) as their primary brand signal, paired with Blue (#88d2f0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#009ddf
Primary
#88d2f0
Secondary
#4ebbe9
Accent
#1ea9e3
Accent
#c3e8f7
Accent
#143b5a
Accent
Typography
Headings set in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital), body in Titillium Web (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nakladatelství Oeconomica uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, institutional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Nakladatelství Oeconomica is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
stock, professional
natural
full_color
flat
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Nakladatelství Oeconomica is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Nakladatelství Oeconomica. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
VSE Blue
The #009ee0 blue used in the logo and as a primary accent color throughout the website.
Titillium Web
The primary sans-serif font used for body text and headings.
Czech University
References to the Vysoká škola ekonomická v Praze (Prague University of Economics and Business).
VŠE logo font
The VŠE logo uses a specific sans-serif font for the letters 'VŠE' and the words 'VYSOKÁ ŠKOLA EKONOMICKÁ V PRAZE'.
VŠE slash
The VŠE logo incorporates a distinctive slash between the 'VŠE' abbreviation and the full name of the university.
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