ORIGINALWORKOUT
The CreatorServes Fitness enthusiasts, gyms, and public spaces
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
ORIGINALWORKOUT anchors on Red (#cd1314) as their primary brand signal, paired with Red (#8a1216), and accented by Red. The palette leans warm — inviting and energetic.
#cd1314
Primary
#8a1216
Secondary
#474746
Text
#b2131b
Accent
#671010
Accent
#ff0001
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Arial !important (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ORIGINALWORKOUT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ORIGINALWORKOUT is authoritative and decisive, energetic and passionate.
second
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in DE, communicating in 4 languages.
DE
national
en, de, cs, nl
ORIGINALWORKOUT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ORIGINALWORKOUT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Fire Engine Red
Used for accents, buttons, and calls to action throughout the website.
Open Sans
Used for body text, providing a clean and readable experience.
ORIGINALWORKOUT
The brand name itself is used as a catchphrase.
Action-Oriented Photography
Photos of people actively using the fitness equipment.
Stacked Text
The brand name is stacked with "ORIGINAL" on top of "WORKOUT".
Stylized W
A stylized "W" shape is formed by overlapping red bars within a white circle.
Social Media Intelligence
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