Otevřená rodina
The CaregiverServes Orphaned children and families in need
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d5d6d7
Accent
#4c4b4d
Text
#a9a9aa
Accent
#1b1a1b
Text
#7a7a7c
Accent
#fdfdfd
Background
Typography
Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Otevřená rodina uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: friendly, modern, abstract.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
Otevřená rodina is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
real life, documentary
natural
full color
flat
top
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Childlike drawings
The logo features childlike drawings of people, animals, a house, and flowers, creating a playful and innocent feel.
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