Odborová organizace TUL
The EverymanServes Employees of Technická univerzita v Liberci
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Odborová organizace TUL anchors on Blue (#1e517a) as their primary brand signal, paired with Blue (#004765), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#1e517a
Primary
#004765
Secondary
#0056ab
Accent
#008783
Accent
#000000
Background
#212529
Accent
Typography
Headings set in TULinter (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Odborová organizace TUL uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, institutional.
Wordmark
rectangle
Text
3/10
Brand Character
Odborová organizace TUL is formal and professional, authoritative and decisive.
third
college
formal
Signature Words
Design Playbook
Informative, Candid
natural
full_color
flat
horizontal
rounded
moderate
static
Digital Footprint
Built on Joomla, active on 3 social platforms.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
Odborová organizace TUL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Odborová organizace TUL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
TUL Blue
Dominant blue color used in the logo and website design, representing the Technical University of Liberec.
TULinter
Custom font used to reinforce the university's identity.
TUL
Acronym for Technická univerzita v Liberci (Technical University of Liberec).
Social Media Intelligence
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