PANAS, spol. s r.o.
The Ruler“Specializujeme se již 30 let na dřevoobráběcí stroje a na vše, co souvisí s obráběním dřeva.”
Serves Woodworking professionals and businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PANAS, spol. s r.o. anchors on a vivid Blue (#003a70) as their primary brand signal, paired with Blue (#c1cfdc), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#003a70
Primary
#c1cfdc
Secondary
#829fb9
Accent
#2c5b88
Accent
#4b7399
Accent
#fefeff
Background
Typography
Headings set in NeueHassGroteskText Pro (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PANAS, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PANAS, spol. s r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, headquartered in Praha, CZ.
CZ
Praha, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Navy Blue
Used as a primary color, representing professionalism and reliability.
NeueHassGroteskText Pro
Used for headings, providing a modern and clean look.
30
Refers to the 30 years of experience in the industry.
PANAS font
The PANAS logo uses a specific sans-serif font with a slightly rounded appearance, which is also used for the website's main navigation.
Social Media Intelligence
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