“See posts, photos and more on Facebook.”
Serves General public
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Facebook anchors on Blue (#365899) as their primary brand signal, paired with Blue (#4267b2). The palette leans cool — projecting trust and professionalism.
#d4d5d7
Background
#fafafb
Background
#666666
Background
#404549
Text
#365899
Primary
#4267b2
Secondary
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Facebook uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Facebook is authoritative and decisive, energetic and passionate.
second
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 1 social platform.
Market Presence
Global presence, based in XX.
XX
global
en
Facebook is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Facebook. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Facebook Blue
Used consistently across the platform, including the logo and interface.
Segoe UI Historic
Used for the main text and interface elements, providing a clean and modern look.
Facebook 'f'
The iconic 'f' logo is instantly recognizable and associated with the brand.
FB
Commonly used abbreviation for Facebook.
Social Media Intelligence
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