“See posts, photos and more on Facebook.”
Serves General public
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Facebook anchors on a muted Blue (#2e3740) as their primary brand signal, paired with Blue (#3284e6), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#2e3740
Primary
#d1d1d1
Accent
#3284e6
Secondary
#fafafa
Background
#646565
Background
#bac0c8
Accent
Typography
Headings set in SFProText-Regular (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Facebook is authoritative and decisive, energetic and passionate, simply spoken and accessible.
second
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 1 social platform.
Market Presence
Global presence, based in XX.
XX
global
en
Facebook is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Facebook. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#1877f2
Facebook blue, used consistently across the platform.
Helvetica
Used for text, providing a clean and readable experience.
Social Media Intelligence
More brands in Social Media
Explore other brands in this industry to compare visual identities.