PELICAN
The EverymanServes Students, Professionals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PELICAN anchors on a vivid Pink (#fe05fe) as their primary brand signal, paired with Yellow (#fef200), and accented by Gray. The palette leans warm — inviting and energetic.
#fe05fe
Primary
#1b1b19
Text
#8b8b8a
Accent
#525250
Accent
#fefefe
Background
#fef200
Secondary
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans !important (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
PELICAN uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
PELICAN is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
stock, lifestyle
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Regional presence, based in US, communicating in 2 languages.
US
regional
en, cs
PELICAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PELICAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Black
Used in the logo and text throughout the website.
Raleway
Used for headings, providing a modern and clean look.
Pelican
The brand name and logo feature a pelican, symbolizing care and guidance.
Social Media Intelligence
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