Pěšky městem
The EverymanServes Urban residents, city planners, policymakers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Pěšky městem anchors on Blue (#eafafa) as their primary brand signal, paired with Blue (#53a59b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#eafafa
Primary
#53a59b
Secondary
#4b4b4b
Text
#000000
Background
#b5c1bc
Background
#7bdcb5
Accent
Typography
Pěšky městem uses Euclid across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Pěšky městem uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pěšky městem is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Documentary, Urban
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
national
cs, en
Pěšky městem is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pěšky městem. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Czech Language
Website primarily in Czech, reflecting local focus.
Deep Blue
Consistent use of deep blue (#007cba, #006ba1, #005a87) in the website's design elements.
Location-Based Campaigns
Campaigns and projects often named after specific locations or neighborhoods in Prague.
Founding Year
Reference to the founding year (2019) in the footer.
Street Scene Focus
The photography style focuses on capturing candid street scenes with pedestrians, often with a shallow depth of field to highlight specific subjects.
Childlike Drawings
The website uses simple, childlike drawings to illustrate concepts, such as the 'Pěšky do školy' logo.
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