
PJ Hockey
The RulerServes Hockey players seeking individual training
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PJ Hockey anchors on a vivid Blue (#d5dfff) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#464645
Text
#7b7b7a
Accent
#a1a1a1
Accent
#fdfdfd
Background
#cdcdcd
Accent
#d5dfff
Primary
Typography
Headings set in playfair display (a serif — evoking tradition, authority, and print heritage), body in montserrat (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PJ Hockey uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PJ Hockey is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Action, Candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Wix.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
PJ Hockey is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PJ Hockey. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants

Primary Raster
Primary LogoBrand Codes
Dark Gray
#1e1e1c used for primary branding elements.
playfair display
Used for headings, providing a modern and readable feel.
PJ Hockey
Brand named after the founder.
Interlocked JP
The logo features the letters 'J' and 'P' interlocked within a circle, creating a distinctive monogram.
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