pohybovka.cz
The Caregiver“České rozvojové hry pro děti od 2 let”
Serves Parents and educators of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
pohybovka.cz anchors on Red (#d33a36) as their primary brand signal, paired with Blue (#10b6fa). The palette leans warm — inviting and energetic.
#d33a36
Primary
#10b6fa
Secondary
#ffffff
Background
#000000
Text
#f6f6f6
Surface
#919191
Text Alt
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
pohybovka.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
pohybovka.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for key elements and accents, creating a sense of energy and playfulness.
Comfortaa
Rounded and friendly font used for headings, conveying a sense of fun and approachability.
Descriptive Naming
The name 'Pohybovka' directly relates to movement and activity, clearly indicating the business focus.
Stick Figure O
A blue stick figure in the shape of the letter O, with arms and legs ending in circles.
Pohybovka Font
A rounded, cartoonish font with thick outlines, used for the word "Pohybovka".
Social Media Intelligence
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