Point 14, z.ú.
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Point 14, z.ú. anchors on a vivid Red (#ed1c24) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ed1c24
Primary
#000000
Background
#595959
Accent
#3f3f3f
Text
#bab6b7
Accent
#fdfcfc
Background
Typography
Headings set in Lucida Grande (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Point 14, z.ú. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Point 14, z.ú. is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Local market, headquartered in Plzeň, CZ, communicating in 2 languages.
CZ
Plzeň, CZ
local
cs, en
Point 14, z.ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Point 14, z.ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red
Used in the logo and as a highlight color.
Lato
Used for body text, providing a readable and accessible feel.
14
Part of the brand name.
Circle with 14
A circle with the number 14 inside, used as a logo.
White text on grayscale image
White sans-serif text overlaid on grayscale images to highlight the different programs.
Grayscale photography
Grayscale photography is used for the background images.
Social Media Intelligence
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