Ponton
The CaregiverWhat Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Ponton anchors on Red (#ac1719) as their primary brand signal, paired with Red (#fdc1c3), and accented by Red. The palette leans warm — inviting and energetic.
#ac1719
Primary
#fdc1c3
Secondary
#f8090b
Accent
#ffffff
Background
#fb8082
Accent
#ed2225
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Ponton uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ponton is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 1 social platform.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Red
Used for the logo and key elements, conveying a sense of urgency and importance.
Inter
Used for body text, providing a clean and readable look.
Red circles
The logo features a large red circle surrounded by smaller red circles.
Red Circle Cluster
A red circle with five smaller red circles clustered around it, resembling a stylized atom or network.
Social Media Intelligence
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