PRAGA ARENA
The EverymanServes Local sports enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
PRAGA ARENA anchors on a vivid Blue (#0931a8) as their primary brand signal, paired with Yellow (#f2e229), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0931a8
Primary
#f2e229
Secondary
#0754f7
Accent
#a4721f
Accent
#1c211d
Text
#2d4156
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PRAGA ARENA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PRAGA ARENA is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on MySUITU CMS, active on 3 social platforms.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
en, cs
PRAGA ARENA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PRAGA ARENA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
0a79f5
Bright blue used for primary branding elements.
Location-Based
Named after the city of Prague.
Abstract Shape
An abstract shape resembling a stylized bird or airplane wing is visible in blue.
Social Media Intelligence
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