Pravopisně, s.r.o.
The Caregiver“Moderní cvičebnice k procvičování pravopisu | Pravopisně.cz”
Serves Students and educators
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Pravopisně, s.r.o. anchors on Green (#8bc54a) as their primary brand signal, paired with Green (#d3ddc9), and accented by Green. The palette leans warm — inviting and energetic.
#8bc54a
Primary
#d3ddc9
Secondary
#6ea141
Accent
#3c3c3c
Text
#eaece7
Accent
#a2af95
Accent
Typography
Headings set in Gotham Rounded, body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pravopisně, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pravopisně, s.r.o. is warm and approachable, energetic and passionate, simply spoken and accessible — also playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Green
Dominant green used in logo and throughout the site.
Open Sans
Used for body text, creating a friendly and readable feel.
Cartoonish
Simple, friendly illustrations used to represent concepts.
Descriptive
Naming exercises and tests based on the specific grammar topic.
Green house icon
A green house icon with a white roof and a stylized tree inside, used as a logo.
Social Media Intelligence
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