Školící středisko pro řidiče - Martina Horníčková
The Ruler“Školící středisko pro řidiče”
Serves Professional drivers and driver-referents
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Školící středisko pro řidiče - Martina Horníčková anchors on Orange (#804f0b) as their primary brand signal, paired with Orange (#bfa682), and accented by Orange. The palette leans warm — inviting and energetic.
#804f0b
Primary
#bfa682
Secondary
#ded1bf
Accent
#a17d49
Accent
#fffffe
Background
#f3e8d6
Accent
Typography
Headings set in nadpisy (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Školící středisko pro řidiče - Martina Horníčková uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Školící středisko pro řidiče - Martina Horníčková is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Šumperk, CZ.
CZ
Šumperk, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gold
Used for accents and highlights, creating a sense of professionalism.
Martina Horníčková
The brand is named after the founder.
Abstract C shape
An abstract C shape with a pattern of intersecting lines within it.
Bold Sans-Serif
The use of a bold, sans-serif typeface for the company name and other text elements.
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