PUDIS a.s.
The Ruler“Strahovský tunel – 2. stavba (část A – MÚK Malovanka)”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PUDIS a.s. anchors on a vivid Blue (#0069b3) as their primary brand signal, paired with Blue (#8ea7ab), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0069b3
Primary
#8ea7ab
Secondary
#407495
Accent
#e7f0f7
Accent
#70725c
Accent
#36535f
Accent
Typography
Headings set in metron_bold (a sans-serif — clean, modern, and optimized for digital), body in metron_light (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
PUDIS a.s. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Architectural, Technical
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
PUDIS Blue
The specific shade of blue (#0069b3) used for the logo, buttons, and headings.
Metron Sans-Serif
Use of the Metron font family, particularly Metron Bold for headings, creates a modern and professional feel.
Project Showcase
Prominent display of completed projects with detailed descriptions and images.
Czech Engineering
Implied association with Czech engineering tradition and expertise.
Social Media Intelligence
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