Miroslav Škaloud - Půjčovna stavebních strojů
The Ruler“Půjčovna stavebních strojů Nymburk, zemní práce”
Serves Local construction workers and small contractors
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Miroslav Škaloud - Půjčovna stavebních strojů anchors on Yellow (#f4ebce) as their primary brand signal, paired with Orange (#88775f), and accented by Orange. The palette leans warm — inviting and energetic.
#f4ebce
Primary
#88775f
Secondary
#bfb39f
Accent
#dab14b
Accent
#3a3834
Text
#fefefd
Background
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Miroslav Škaloud - Půjčovna stavebních strojů is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Nymburk, CZ.
CZ
Nymburk, CZ
local
cs
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Brand Codes
#f5ecd0
Used as a background color, creating a neutral and slightly aged feel.
Roboto
Used for body text, providing a clean and readable appearance.
Půjčovna stavebních strojů
Descriptive naming convention for the business.
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