Quick-Step
The Creator“Quick-Step kvalitní laminátové & vinylové podlahy”
Serves Homeowners
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Quick-Step anchors on a vivid Blue (#014fa1) as their primary brand signal, paired with Blue (#c6cde2), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#014fa1
Primary
#c6cde2
Secondary
#346ca9
Accent
#fdfefe
Background
#25408f
Accent
#596eaa
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Arial Adjusted (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Quick-Step uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Quick-Step is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
lifestyle, product
natural
realistic
flat
top
rounded
moderate
image
Digital Footprint
active on 7 social platforms.
Market Presence
multinational, based in BE, communicating in 21 languages.
BE
multinational
cs, nl, fr, es, en, it, ru, pl, de, pt, uk, sk, el, hr, lv, hu, ro, sl, ja, lt, zh
Quick-Step is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Quick-Step. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Arial Adjusted
Used for body text, providing a clean and readable appearance.
Quick-Step Blue
#254090, used for primary buttons and highlights.
Lifestyle staging
The image features a staged lifestyle scene with children playing on a wooden floor, showcasing the flooring in a realistic home environment.
Social Media Intelligence
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