Rescue Camp logo

Rescue Camp

The Everyman
Education·Camp·rescuecamp.cz

Serves Youth

ProximaNovaEducationalCommunity-focusedEngagingActive11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityEducationOutdoor activitiesPersonal development

Color Intelligence

Rescue Camp anchors on Blue (#eef3f6) as their primary brand signal, paired with Blue (#24678d), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#eef3f6

Primary

#24678d

Secondary

#c1d4df

Accent

#3c789a

Accent

#91b3c6

Accent

#6292ad

Accent

cool palette(0w/6c)Blue

Typography

Headings set in ProximaNova-Semibold (a sans-serif — clean, modern, and optimized for digital), body in ProximaNova (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
ProximaNovaBodySans Serif
Aa
ProximaNova-SemiboldHeadingsSans Serif
Aa
Latosecondary_headingSans Serif
Aa
Open SansnavigationSans Serif

Logo Anatomy

Rescue Camp uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Rescue Camp is authoritative and decisive, warm and approachable, energetic and passionate.

Confidence
70%
Warmth
70%
Enthusiasm
70%
Formality
50%
Urgency
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Rescue Camp

Design Playbook

No design patterns detected

Digital Footprint

Built on Next.js.

Built withNext.js

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

en

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Steel Blue

Signature ColorSupporting

Used for the logo and other design elements.

Consistency80%
Website
ActiveOccasional

ROČNÍK

CatchphraseSupporting

Used in the description.

Consistency70%
Website
ActiveOccasional

Rescue Team in Action

Photography Style CodeSupporting

The photography style features rescue team members in action, often in outdoor settings like forests, suggesting a focus on real-life scenarios and practical training.

Consistency80%
Website
ActiveOccasional

Action-oriented

Photography Style CodeSupporting

The photography style emphasizes action and rescue scenarios, featuring emergency personnel in high-visibility gear and patients being transported.

Consistency90%
Website
ActiveOccasional

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