Rodokmeny - Miroslava Zemanová
The Innocent“Úvodní stránka”
Serves Individuals interested in their family history
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Rodokmeny - Miroslava Zemanová anchors on a muted Green (#dae7d3) as their primary brand signal, paired with Red (#6d0a12), and accented by Red. The palette leans warm — inviting and energetic.
#dae7d3
Primary
#6d0a12
Secondary
#d31806
Accent
#fb5423
Accent
#e73c18
Accent
#514e51
Accent
Typography
Headings set in Cambria (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rodokmeny - Miroslava Zemanová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rodokmeny - Miroslava Zemanová is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
historical, archival
natural
realistic
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Rodokmeny - Miroslava Zemanová
Descriptive naming convention for a genealogy service.
Burgundy
Used in the logo and website design to evoke history.
Cambria
Classic font used for headings and body text.
Genealogy Expertise
Emphasis on expertise in genealogy research.
Orange triangle
The logo features a distinctive orange triangle shape.
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