Genealogy

Brand identity analysis across 80 brands in the genealogy industry.

Dominant Colors

#0097f5

Blue

19%

#9fb0c0

Blue

8%

#755958

Red

8%

#ede3f6

Purple

8%

#eedfa5

Yellow

8%

#dae7d3

Green

8%

#3d549c

Blue

8%

#8a6a46

Orange

8%

#483c2b

Orange

8%

#e5c24e

Yellow

8%

#004a80

Blue

8%

#2c7768

Blue

1%

#357b49

Green

1%

#3c515c

Blue

1%

#3f382e

Orange

1%

Popular Heading Fonts

Montserrat

Sans Serif

Montserrat Flex

Sans Serif

Arial

Sans Serif

Alegreya

Serif

Cambria

Serif

Cinzel

Serif

Dancing Script

Script

IM Fell English SC

Serif

Merriweather Sans

Sans Serif

kabel

Sans Serif

Average Brand Voice

Formality

67%

Humor

12%

Enthusiasm

48%

Technicality

63%

Warmth

60%

Confidence

74%

Urgency

23%

Exclusivity

27%

Nostalgia

76%

Rebellion

7%
Brand Map

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Brands in Genealogy

Industry Stats

80

Total brands

53

With logos

56

Voice analyzed

17

With social