Genealogy

Brand identity analysis across 75 brands in the genealogy industry.

Dominant Colors

#0097f5

Blue

19%

#9fb0c0

Blue

8%

#e5c24e

Yellow

8%

#755958

Red

8%

#ede3f6

Purple

8%

#eedfa5

Yellow

8%

#483c2b

Orange

8%

#dae7d3

Green

8%

#3d549c

Blue

8%

#8a6a46

Orange

8%

#004a80

Blue

8%

#2c7768

Blue

1%

#3c515c

Blue

1%

#3f382e

Orange

1%

#4d89c0

Blue

1%

Popular Heading Fonts

Montserrat

Sans Serif

Montserrat Flex

Sans Serif

Arial

Sans Serif

Alegreya

Serif

Cambria

Serif

Cinzel

Serif

Dancing Script

Script

IM Fell English SC

Serif

Merriweather Sans

Sans Serif

kabel

Sans Serif

Average Brand Voice

Formality

67%

Humor

12%

Enthusiasm

48%

Technicality

62%

Warmth

60%

Confidence

74%

Urgency

23%

Exclusivity

26%

Nostalgia

76%

Rebellion

7%
Brand Map

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Brands in Genealogy

Industry Stats

75

Total brands

49

With logos

57

Voice analyzed

17

With social