Rolling
The CreatorServes Young adults and adults interested in immersive experiences
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#dadada
Accent
#2e2e2d
Text
#a0a0a0
Accent
#797978
Accent
#bbbbbb
Accent
#ffffff
Background
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric.
icon_symbol
circle
Icon
5/10
Brand Character
Rolling is authoritative and decisive, warm and approachable, energetic and passionate — also playful and witty.
first_plural
middle_school
playful
Design Playbook
candid, event photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Terezín, CZ, communicating in 2 languages.
CZ
Terezín, CZ
national
en, cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Rolling Logo
The 'Rolling' logo features a lowercase sans-serif typeface with a distinctive elongated 'g' that curves upwards.
Social Media Intelligence
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