Rosenthal
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Rosenthal anchors on Red (#bc1622) as their primary brand signal, paired with Red (#871018), and accented by Red. The palette leans warm — inviting and energetic.
#bc1622
Primary
#871018
Secondary
#570a10
Accent
#cbcfc7
Accent
#5c5a58
Background
#010000
Background
Typography
Headings set in Cambria (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Rosenthal uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Rosenthal is formal and professional, authoritative and decisive, simply spoken and accessible.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Rožmitál p. Tř, CZ.
CZ
Rožmitál p. Tř, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Rosenthal Red
Used in the logo and as a highlight color throughout the website.
Garamond
Used for headings, lending a classic and elegant feel.
Legacy
Implied through the classic fonts and overall design.
Rose
A stylized white rose with the company name "ROSENTHAL" incorporated into the design.
Dark Medieval
The photography style features a dark, misty, and medieval-themed aesthetic with figures in armor and historical costumes.
Dark, historical reenactment
The photography style features dark, atmospheric scenes reminiscent of historical reenactments, often with figures in medieval or fantasy attire.
Social Media Intelligence
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