What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Nábytek Ruma anchors on a muted Orange (#706048) as their primary brand signal, paired with Yellow (#bda34d). The palette leans warm — inviting and energetic.
#706048
Primary
#bda34d
Secondary
#cccac7
Background
#9c968c
Background
#27231b
Background
#fcfbfb
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Nábytek Ruma is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Short and Memorable
The name 'Ruma' is short and easy to remember.
Dark Brown
Used as a primary color for the logo and accents, conveying a sense of elegance and quality.
Kvalitní nábytek Praha
Emphasizes the quality furniture in Prague.
Abstract Chair
The logo features an abstract shape resembling a stylized chair or seating arrangement, suggesting comfort and furniture.
Social Media Intelligence
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