S-Car
The Everyman“AUTOPŮJČOVNA VOZIDEL ZNAČKY ŠKODAVOZY VE VÁMI VYBRANÉM TERMÍNU”
Serves Budget-conscious travelers and locals
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
S-Car anchors on a vivid Orange (#ffc129) as their primary brand signal, paired with Blue (#343a40), and accented by Red. The palette leans warm — inviting and energetic.
#ffc129
Primary
#343a40
Secondary
#ffffff
Background
#000000
Text
#ed343a
Accent
#e9ecef
Surface
Typography
Headings set in Century Gothic (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
S-Car is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
S-Car is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by S-Car. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
S-Car Yellow
Used in the logo and as an accent color throughout the website, specifically #ffc129.
Nunito
Used for headings and body text, creating a modern and readable feel.
Autopůjčovna s individuálním přístupem
Highlights personalized service.
More brands in Car Rental
Explore other brands in this industry to compare visual identities.
