Salente
The Creator“Každý den lehčí, každý moment cennější.”
Serves Households seeking modern and reliable home appliances
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Salente anchors on Pink (#e4c9da) as their primary brand signal, paired with Pink (#8f1660), and accented by Pink. The palette leans warm — inviting and energetic.
#e4c9da
Primary
#8f1660
Secondary
#fefdfd
Background
#a74b84
Accent
#ce9bbb
Accent
#1a1937
Accent
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Salente uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Salente is authoritative and decisive, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Shoptet, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Salente Purple
Used in the logo and as a primary accent color throughout the website.
Poppins
Used for headings, providing a modern and friendly appearance.
Každý den lehčí, každý moment cennější.
Tagline emphasizing ease of use and value of their products.
Salente wordmark
The word "Salente" is displayed in a bold, sans-serif typeface with a magenta color.
Social Media Intelligence
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