What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Sasaby anchors on a muted Blue (#c2d0da) as their primary brand signal, paired with Blue (#034c9e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c2d0da
Primary
#034c9e
Secondary
#5e86b1
Accent
#336492
Accent
#9ea8a4
Accent
#414021
Accent
Typography
Sasaby uses Montserrat across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Sasaby uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sasaby is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and website elements.
Montserrat
Used for headings and body text, providing a modern and clean look.
Candid children
The photography style features candid shots of children in natural settings, conveying a sense of playfulness and authenticity.
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