Schicht prodej, a.s.
The Innocent“Schicht - Moderní, šetrná a účinná drogerie”
Serves Families seeking reliable and eco-friendly cleaning products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Schicht prodej, a.s. anchors on Red (#cb323a) as their primary brand signal, paired with Green (#046a38), and accented by Red. The palette leans warm — inviting and energetic.
#cb323a
Primary
#046a38
Secondary
#ddd4d2
Accent
#baa59e
Accent
#000000
Background
#fffefe
Background
Typography
Headings set in Roboto Condensed, body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Schicht prodej, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Schicht prodej, a.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Deer
Deer on the packaging
Vintage Soap Illustrations
The brand uses vintage-style illustrations of soap products and factory scenes, evoking a sense of history and tradition.
S-shaped logo
The brand uses a distinctive S-shaped logo with a stylized swan or goose head.
Social Media Intelligence
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