Tupperware
The Everyman“[LEGACY] Tupperware Czech Republic”
Serves Home cooks and families seeking durable food storage solutions
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Tupperware anchors on Blue (#334fb4) as their primary brand signal, and accented by Blue. The palette leans warm — inviting and energetic.
#334fb4
Primary
#121212
Text
#ffffff
Background
#f3f3f3
Surface
#1990c6
Accent
Typography
Headings set in Earl Sans (a sans-serif — clean, modern, and optimized for digital), body in Assistant (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tupperware uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Tupperware is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Shopify, active on 4 social platforms.
Market Presence
multinational, based in US.
US
multinational
en
Tupperware is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Tupperware. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tupperware Blue
Used in the logo and throughout the site, #334fb4.
Assistant
Modern and clean font used for headings and body text.
Tupperware
Using the brand name consistently across all products.
Tupperware Parties
Traditional sales model involving home parties.
Blocky T
The letter 'T' is rendered in a bold, blocky sans-serif typeface, with a thick horizontal bar atop a thick vertical stem.
Social Media Intelligence
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