What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Schleich anchors on Blue (#1a1f70) as their primary brand signal, paired with Red (#ed1b2f), and accented by Gray. The palette leans warm — inviting and energetic.
#1a1f70
Primary
#ed1b2f
Secondary
#fffefe
Background
#000000
Background
#646464
Accent
#217dc2
Accent
Typography
Headings set in VAG Rounded Next HH, body in VAG Rounded Next Regular. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Schleich uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Schleich is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Yes
Yes
Digital Footprint
Built on Shopify, active on 4 social platforms, offers dark mode.
Market Presence
Global presence, based in XX, communicating in 7 languages.
XX
global
es, x, cs, en, it, nl, pl
Schleich is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Schleich. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
#1a1f70 used in the logo and website accents.
Bright Red
#ed1c30 used in the logo and website accents.
VAG Rounded Next HH
Used for headings, providing a playful and friendly look.
Animal Figures
The brand uses animal figures as mascots.
Social Media Intelligence
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