SC

SCHURTER

The Creator

Reliable HMI solutions and electronic components for precise and efficient laboratory and diagnostics equipment.

Electronics·Electronic Components·est. 1933·schurter.com
Fira SansReliableInnovativePreciseEfficient8/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationCustomer FocusPrecision

Color Intelligence

SCHURTER anchors on a vivid Blue (#0258c2) as their primary brand signal, paired with Blue (#deeaf7), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0258c2

Primary

#deeaf7

Secondary

#699ddb

Accent

#b1ccec

Accent

#2571cb

Accent

#fefeff

Background

cool palette(0w/6c)Blue

Typography

Aa
Fira SansBodySans Serif
Aa
ArialUISans Serif

Logo Anatomy

No logo detected

Brand Character

SCHURTER is authoritative and decisive, technically detailed.

Confidence
79%
Technicality
78%
Formality
65%
Nostalgia
63%
Enthusiasm
57%
Voice Person

we

Reading Level

college

CTA Style

direct

Signature Words

electronic componentsHMI solutionsSwiss qualityTrack and TraceManage Cookie Preferences

Design Playbook

Photography

product shots, technical, application-focused

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

Built on Next.js, active on 2 social platforms.

Built withnextjs
Social
linkedinyoutube

Market Presence

Global presence, based in CH, communicating in 5 languages.

Origin

CH

Market Scope

global

Languages

en, de, zh, it, nl

SCHURTER is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SCHURTER. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Schurter Blue

Signature ColorSupporting

The specific shade of blue (#0061ab) used in the logo, buttons, and headers.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Fira Sans

Typography CodeSupporting

Use of Fira Sans for body text and UI elements.

Consistency80%
Website
ActiveOccasional

Founded 1933

Heritage ElementSupporting

Reference to the founding year of 1933, emphasizing tradition and experience.

Consistency70%
Website
ActiveOccasional

Modular Product Presentation

Ux Pattern CodeSupporting

Use of modular grids and clear product categorization for easy navigation.

Consistency70%
Website
ActiveOccasional

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