Síť pro rodinu, z.s.
The Caregiver“Jsme střešní organizace pro mateřská, rodinná a komunitní centra. Vytváříme prorodinné klima ve společnosti i na trhu práce, a tím pomáháme předcházet nepříznivým situacím v rodinách.”
Serves Families with young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Síť pro rodinu, z.s. anchors on a vivid Orange (#ef882a) as their primary brand signal, paired with Green (#2f4739), and accented by Orange. The palette leans warm — inviting and energetic.
#ef882a
Primary
#2f4739
Secondary
#ffffff
Background
#e6d5ca
Accent
#605f79
Accent
#fccfb2
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Síť pro rodinu, z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Síť pro rodinu, z.s. is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Orange (#ef882a)
Used in the logo and as a primary accent color throughout the website.
Helvetica Neue
Used for headings and body text, providing a clean and readable feel.
Síť pro rodinu, z.s.
Using the acronym as the brand name.
Abstract Figure Circle
A circle containing an abstract figure made of intersecting lines, resembling a group of people holding hands.
Social Media Intelligence
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