Sjednocená organizace nevidomých a slabozrakých České republiky
The Caregiver“Jsme tu, abychom pomáhali nevidomým.”
Serves Visually impaired individuals and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Sjednocená organizace nevidomých a slabozrakých České republiky anchors on a vivid Yellow (#f6cc06) as their primary brand signal, paired with Yellow (#8e8034), and accented by Blue. The palette balances warm and cool tones.
#f6cc06
Primary
#8e8034
Secondary
#2c3546
Accent
#3c4555
Accent
#213264
Accent
#606047
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Verdana CE (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sjednocená organizace nevidomých a slabozrakých České republiky uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, inclusive.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Sjednocená organizace nevidomých a slabozrakých České republiky is formal and professional, authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Yellow (#f6cc06)
Used for highlights and accents, symbolizing hope and visibility.
Verdana
Clear and readable font, chosen for accessibility.
SONS
Sjednocená organizace nevidomých a slabozrakých
Blind person icon
A yellow silhouette of a person using a white cane, symbolizing blindness or visual impairment.
Social Media Intelligence
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