Ski areál Český Jiřetín logo

Ski areál Český Jiřetín

The Everyman

SkiAreál Český Jiřetín – Rodinný Skiareál v srdci Krušných hor vybavený 4 vleky, lyžařskou školou a občerstvením.

Sports & Recreation·Ski Resort·est. 2022·ski.ceskyjiretin.cz

Serves Families and recreational skiers

DosisFamily-friendlyApproachableRelaxedOutdoorsy11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityAccessibilityEnjoymentNature

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#e7e5e3

Accent

#aba29d

Accent

#fefefe

Background

#000000

Background

#464646

Text

#776763

Accent

warm palette(6w/0c)Gray

Typography

Headings set in Dosis (a sans-serif — clean, modern, and optimized for digital), body in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
DosisHeadingsSans Serif
Aa
Roboto CondensedBodySans Serif
Aa
Montserratsecondary_headingSans Serif

Logo Anatomy

Ski areál Český Jiřetín uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Ski areál Český Jiřetín is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Warmth
75%
Confidence
70%
Formality
45%
Urgency
35%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

skiareálKrušné horylyžařská školavlekyobčerstvením

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Ski areál Český Jiřetín is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski areál Český Jiřetín. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#0e273c

Signature ColorSupporting

Dark blue used for the header and some text elements.

Consistency80%
WebsiteSocial
ActiveOccasional

Dosis

Typography CodeSupporting

Used for headings, providing a modern and rounded feel.

Consistency75%
Website
ActiveOccasional

Rodinný Skiareál v srdci Krušných hor

CatchphraseSupporting

Tagline emphasizing the family-friendly nature and location.

Consistency90%
WebsiteSocial
ActiveOccasional

Český Jiřetín font

Typography CodeSupporting

The font used for "Český Jiřetín" in the logo is a distinctive, bold sans-serif with a slightly condensed appearance.

Consistency90%
Website
ActiveOccasional

Skier silhouette

Illustration Style CodeSupporting

The logo features a stylized silhouette of a skier in motion, rendered in white against a dark background.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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