MŠ Na cestě
The Caregiver“100+ spokojených dětí, rodičů a učitelů”
Serves Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Na cestě anchors on a vivid Orange (#ffc860) as their primary brand signal, paired with Blue (#7c8898), and accented by Green. The palette balances warm and cool tones.
#ffc860
Primary
#7c8898
Secondary
#000000
Text
#ffffff
Background
#bccce2
Surface
#75b798
Accent
Typography
Headings set in dearflip (a display face — designed for headlines and visual impact), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
MŠ Na cestě is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
natural, candid
daylight
full_color
flat
standard
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
local
cs
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Brand Codes
Mustard Yellow
Used for accents and highlights, #ffc860.
Inter
Used for body text, creating a readable and modern feel.
Škola na cestě
Brand name and repeated phrase.
Social Media Intelligence
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