MŠ Praha 9, Chvaletická
The Caregiver“Mateřská školka Lehovec”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Praha 9, Chvaletická anchors on Pink (#d98bbb) as their primary brand signal, paired with Pink (#eecce0), and accented by Pink. The palette leans warm — inviting and energetic.
#d98bbb
Primary
#eecce0
Secondary
#e4accd
Accent
#fefbfd
Background
#7cbff3
Accent
#b8d9f2
Accent
Typography
Headings set in Sniglet, body in McLaren (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Praha 9, Chvaletická uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Praha 9, Chvaletická is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible and playful and witty.
third
elementary
playful
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Flag Colors
Use of red, white, and blue colors reminiscent of the Czech flag.
Location-Based Naming
The name includes 'Praha 9' and 'Lehovec', indicating a location-based naming convention.
Cartoon Schoolhouse
A cartoon-style illustration of a small schoolhouse with a red roof and yellow walls is used as a visual element.
Pencil Logo
A pink circular logo featuring a white pencil with two smiling faces on either side is used.
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