MŠ Jana Šoupala
The Caregiver“Mateřská škola J. Šoupala Ostrava Poruba”
Serves Parents of preschool-aged children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Jana Šoupala anchors on Blue (#cee4f1) as their primary brand signal, paired with Red (#da4f2c), and accented by Green. The palette leans cool — projecting trust and professionalism.
#cee4f1
Primary
#da4f2c
Secondary
#41b83e
Accent
#526f47
Accent
#9aa7a3
Accent
#212529
Accent
Typography
Headings set in Commissioner (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Jana Šoupala uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, educational.
Combination Mark
round
Icon + Text
5/10
Brand Character
MŠ Jana Šoupala is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
elementary
soft
Signature Words
Design Playbook
candid, natural
daylight
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Light Blue
Used as a background color, creating a calming and child-friendly atmosphere.
Commissioner
Used for headings, giving a playful and modern feel.
Stick Figures
The logo features simple stick figure drawings of children with basic shapes for bodies and curly hair.
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