
Slezská univerzita v Opavě
The Innocent“Webové stránky Slezské univerzity v Opavě”
Serves Students
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Slezská univerzita v Opavě anchors on Red (#7e2833) as their primary brand signal, paired with Blue (#4399b2), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#7e2833
Primary
#4399b2
Secondary
#0b50a3
Accent
#007c7c
Accent
#0000ff
Accent
#cc8212
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 7 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Slezská univerzita v Opavě uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: academic, traditional.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Slezská univerzita v Opavě is formal and professional, authoritative and decisive, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
realistic, candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Opava, CZ.
CZ
Opava, CZ
national
en
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Logo Variants

Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Maroon
Used in the logo and as a highlight color throughout the website.
Open Sans
The font Open Sans is used for headings and body text, providing a clean and professional feel.
SLU
Slezská univerzita v Opavě
Super magazin font
The 'Super magazin' title uses a distinctive, bold sans-serif font with a slightly rounded appearance.
Line art illustrations
The website uses line art illustrations with a limited color palette, often featuring human figures in everyday settings.
Candid lifestyle photography
The website features candid-style photographs of students and faculty in various campus settings, conveying a sense of community and activity.
Social Media Intelligence
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