SM-DATA a.s. logo

SM-DATA a.s.

The Ruler

SM-DATA a.s. :: účetnictví, mzdy, daňové poradenství :: smdata.cz

Accounting·Financial Services·est. 1991·smdata.cz

Serves Small and medium-sized businesses

Open SansReliableProfessionalTrustworthyCompetent11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

AccuracyEfficiencyClient FocusCompliance

Color Intelligence

SM-DATA a.s. anchors on Orange (#e4c17b) as their primary brand signal, paired with Orange (#e4dbca), and accented by Gray. The palette leans warm — inviting and energetic.

#e4c17b

Primary

#e4dbca

Secondary

#ffffff

Background

#89857c

Accent

#ebeae9

Background

#000000

Background

warm palette(6w/0c)Orange · Gray

Typography

Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Segoe UIHeadingsSans Serif
Aa
Times New Romansecondary_headingSerif

Logo Anatomy

SM-DATA a.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SM-DATA a.s. is formal and professional, authoritative and decisive, technically detailed.

Formality
70%
Confidence
70%
Technicality
70%
Warmth
50%
Enthusiasm
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

účetnictvímzdydaněporadenstvíagenda

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

SM-DATA a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SM-DATA a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Open Sans

Typography CodeSupporting

Used for body text, creating a clean and readable feel.

Consistency80%
Website
ActiveOccasional

Since 1991

Heritage ElementSupporting

Mention of providing accounting services since 1991.

Consistency70%
Website
ActiveOccasional

SM-DATA Font

Typography CodeSupporting

The SM-DATA logo uses a specific sans-serif font that is also used for headings on the website.

Consistency90%
Website
ActiveOccasional

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