SM-DATA a.s.
The Ruler“SM-DATA a.s. :: účetnictví, mzdy, daňové poradenství :: smdata.cz”
Serves Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SM-DATA a.s. anchors on Orange (#e4c17b) as their primary brand signal, paired with Orange (#e4dbca), and accented by Gray. The palette leans warm — inviting and energetic.
#e4c17b
Primary
#e4dbca
Secondary
#ffffff
Background
#89857c
Accent
#ebeae9
Background
#000000
Background
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SM-DATA a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SM-DATA a.s. is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
SM-DATA a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SM-DATA a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Open Sans
Used for body text, creating a clean and readable feel.
Since 1991
Mention of providing accounting services since 1991.
SM-DATA Font
The SM-DATA logo uses a specific sans-serif font that is also used for headings on the website.
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