SMOT
The CreatorServes Clients seeking graphic design and illustration services
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SMOT anchors on Orange (#ae9a64) as their primary brand signal, paired with Yellow (#3c382a), and accented by Orange. The palette leans warm — inviting and energetic.
#ae9a64
Primary
#3c382a
Secondary
#1e1d1a
Text
#5f5742
Accent
#fefefd
Background
#c3ad71
Accent
Typography
Headings set in nyty (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
SMOT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SMOT is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_singular
middle_school
soft
Signature Words
Design Playbook
Portfolio showcase, Artwork
natural
full_color
none
Yes
minimal
text
clean
image
Digital Footprint
Built on Adobe Portfolio, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Brno, CZ.
CZ
Brno, CZ
regional
en
SMOT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SMOT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Tomáš SMOT Svoboda
The website is a personal portfolio of the designer.
Dark Olive
#645b40, used for text and design elements.
Helvetica Neue
Clean and modern font used for body text, prioritizing readability.
Stylized Figures
The illustrations feature figures with exaggerated proportions, smooth shading, and a distinct, slightly cartoonish style.
Social Media Intelligence
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