Cestovní agentura SM Travel s.r.o. logo

Cestovní agentura SM Travel s.r.o.

The Everyman
Travel Agency·Travel·smtravel.cz

Serves Individuals and groups seeking travel arrangements

RubikReliableExperiencedCustomer-focusedApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TrustworthinessQuality serviceCustomer satisfactionExpertise

Color Intelligence

Cestovní agentura SM Travel s.r.o. anchors on Blue (#e7f2f7) as their primary brand signal, paired with Purple (#a076b3), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#e7f2f7

Primary

#a076b3

Secondary

#2a8fc3

Accent

#353f28

Accent

#a0aac4

Accent

#636c43

Accent

cool palette(1w/4c)Blue · Purple · Green

Typography

Headings set in Rubik (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
RubikHeadingsSans Serif
Aa
Saira Extra Condensedsecondary_headingcondensed
Aa
ArialBodySans Serif
Aa
VerdanaUISans Serif
Aa
Open SansnavigationSans Serif

Logo Anatomy

Cestovní agentura SM Travel s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Cestovní agentura SM Travel s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Confidence
80%
Warmth
75%
Enthusiasm
70%
Formality
60%
Urgency
60%
Voice Person

first_plural

Reading Level

high_school

CTA Style

urgent

Signature Words

zájezdylastminutefirst minuteslevycestovní agentura

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Other, active on 1 social platform.

Built withOther
Social
facebook

Market Presence

Local market, headquartered in Havířov, CZ.

Origin

CZ

Headquarters

Havířov, CZ

Market Scope

local

Languages

cs

Cestovní agentura SM Travel s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Cestovní agentura SM Travel s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

SM Travel Logo

Signature ShapeSupporting

The SM Travel logo features a stylized 'SM' with a swooping line underneath, suggesting movement and travel.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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