What Drives Them
Organized and dependable. Creates order and stability.
The brand emphasizes quality, precision, and expertise in soldering technology, measurement devices, and ESD protection. The high technicality and confidence in the voice profile, combined with the focus on technical product names, reinforces this positioning.
Color Intelligence
Soldering anchors on a vivid Orange (#f87609) as their primary brand signal, paired with Blue (#b7d7e4). The palette balances warm and cool tones.
#f87609
Primary
#f3f3f3
Background
#46474b
Text
#000000
Background
#b7d7e4
Secondary
#8c9197
Background
Typography
Logo Anatomy
Soldering uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Soldering is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Soldering Orange
The brand uses a distinctive orange color (#eb6309) prominently in its logo and website elements.
Czech Language
The website is primarily in Czech, reflecting its focus on the Czech market.
Technical Product Names
Products are named with technical terms and specifications, appealing to a professional audience.
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