SONRISA z.ú. logo

SONRISA z.ú.

The Caregiver
Education·Primary Prevention Programs·sonrisaprevence.cz

Serves Students and educators

MontserratEmpatheticEducationalCommunity-focusedSupportive11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

PreventionEducationCommunityWell-being

Color Intelligence

SONRISA z.ú. anchors on Blue (#d8e0f2) as their primary brand signal, paired with Blue (#4467b8), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#d8e0f2

Primary

#4467b8

Secondary

#a7b9e1

Accent

#0d43bd

Accent

#7a96d4

Accent

#ffffff

Background

cool palette(1w/5c)Blue

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-body-font-family) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
League Spartansecondary_headingSans Serif
Aa
var(--bs-body-font-family)BodySans Serif
Aa
var(--bs-font-monospace) !importantUIMonospace

Logo Anatomy

SONRISA z.ú. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SONRISA z.ú. is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
82%
Enthusiasm
78%
Confidence
71%
Formality
47%
Urgency
42%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

prevencerizikového chovánízážitkové programypoznajsebesonrisaprevence

Design Playbook

Photography

Candid, Authentic, Educational

Lighting

natural

Color Treatment

bright

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Bootstrap, active on 3 social platforms.

Built withBootstrap
Social
facebooklinkedininstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

SONRISA z.ú. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SONRISA z.ú.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

A6366C

Signature ColorSupporting

The specific shade of pink (#A6366C) used for the logo and key elements.

Consistency90%
WebsiteSocial
ActiveOccasional

Montserrat Heading

Typography CodeSupporting

Use of Montserrat font for headings, creating a modern and approachable feel.

Consistency80%
WebsiteSocial
ActiveOccasional

#poznejsebe

CatchphraseSupporting

The hashtag #poznejsebe (know yourself) used as a tagline.

Consistency70%
WebsiteSocial
ActiveOccasional

Czech Language

Cultural SymbolSupporting

The website is entirely in Czech, reflecting a focus on the local community.

Consistency100%
WebsiteSocial
ActiveOccasional

Color-Coded Sections

Ux Pattern CodeSupporting

Use of different background colors for different sections of the website to visually separate content.

Consistency60%
Website
ActiveOccasional

forpsi font

Typography CodeSupporting

The 'forpsi' logo uses a specific sans-serif font, bold and blue, with a glossy effect.

Consistency90%
Website
ActiveOccasional

Star Cluster

Signature ShapeSupporting

A stylized blue star cluster icon is used above the 'forpsi' text.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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