SOS dětské vesničky
The Caregiver“SOS dětské vesničky”
Serves Children in need and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
SOS dětské vesničky anchors on a vivid Blue (#00aaeb) as their primary brand signal, paired with Blue (#b3c5c3), and accented by Orange. The palette balances warm and cool tones.
#00aaeb
Primary
#b3c5c3
Secondary
#9a8762
Accent
#4e492e
Accent
#953d37
Accent
#27baf1
Accent
Typography
SOS dětské vesničky uses aktiv-grotesk across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
SOS dětské vesničky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SOS dětské vesničky is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Blue (#00aaeb)
Used prominently in the logo and website design to convey trust and hope.
Heartwarming Portraits
Photos of children and families, emphasizing emotional connection and support.
Children playing
The photography style features children playing and smiling, conveying a sense of happiness and well-being.
Social Media Intelligence
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