PhDr. Ivo Sperát - Rodokmeny
The SageServes Individuals interested in their family history
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
PhDr. Ivo Sperát - Rodokmeny anchors on a muted Blue (#9fb0c0) as their primary brand signal, paired with Blue (#dce3e7), and accented by Gray. The palette leans warm — inviting and energetic.
#515151
Accent
#9fb0c0
Primary
#dce3e7
Secondary
#f1e3c5
Accent
#d4d4d4
Accent
#aaaaaa
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Droid Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
PhDr. Ivo Sperát - Rodokmeny uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
PhDr. Ivo Sperát - Rodokmeny is formal and professional, authoritative and decisive, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Ivo Sperát
The business is named after the founder.
Genealogy
Focus on family history and ancestry.
Droid Sans
Used for body text, providing a readable style.
Tree
A green tree icon is used as a symbol, likely representing family trees and genealogy.
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