What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Spicy relax anchors on a muted Orange (#615a4c) as their primary brand signal, paired with Orange (#4f422d), and accented by Orange. The palette leans warm — inviting and energetic.
#615a4c
Primary
#4f422d
Secondary
#3b2f18
Accent
#1c180e
Text
#454545
Text
#c1c1c1
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Spicy relax uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Spicy relax is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Stock photography, Interior photography
soft
natural
standard
rounded
comfortable
Digital Footprint
Built on Webnode, active on 2 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Olive
Used for the background and text elements, #574c39.
Montserrat Flex
Used for headings, giving a modern and relaxed feel.
Spa Still Life
The photography style features close-up, well-lit still life compositions of spa-related items like stones, bamboo, towels, and oil, creating a relaxing and wellness-focused atmosphere.
Elegant Serif
The website uses an elegant serif typeface for headings, conveying a sense of luxury and relaxation.
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