SPOKAR
The InnocentServes Households seeking reliable and affordable cleaning and personal care products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
SPOKAR anchors on a muted Blue (#425158) as their primary brand signal, paired with Blue (#8594a0), and accented by Red. The palette leans warm — inviting and energetic.
#425158
Primary
#8594a0
Secondary
#c6c6c6
Background
#ffffff
Background
#bb9f9b
Accent
#000000
Background
Typography
Headings set in lg (a sans-serif — clean, modern, and optimized for digital), body in proxima-nova (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
SPOKAR uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
SPOKAR is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, sk
SPOKAR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPOKAR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Teal
Used in the logo and as a primary accent color throughout the website.
Founding Year 1882
Emphasizes the long history and tradition of the company.
Czech Made
Highlights the origin and production in the Czech Republic.
Stylized Cat
The logo features a stylized black cat silhouette with a curved tail, suggesting agility and cleanliness.
Clean Product Focus
The product photography emphasizes clean, minimalist backgrounds and clear focus on the product itself, often in use.
Social Media Intelligence
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