poTom
The Caregiver“poTom‚ z.s.”
Serves Local community members
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
poTom anchors on Green (#5d9741) as their primary brand signal, paired with Red (#a33f3b), and accented by Orange. The palette leans warm — inviting and energetic.
#5d9741
Primary
#a33f3b
Secondary
#312019
Accent
#6a5445
Accent
#bbc6b7
Accent
#83877e
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
poTom uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
poTom is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
poTom is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by poTom. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
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