Spolek pro ochranu žen, z. s.
The Caregiver“Svépomocný spolek sexuálních pracovnic pro sexuální pracovnice”
Serves Sex workers
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Spolek pro ochranu žen, z. s. anchors on a muted Orange (#cec6b0) as their primary brand signal, paired with Blue (#0097f5), and accented by Red. The palette leans warm — inviting and energetic.
#cec6b0
Primary
#0097f5
Secondary
#e30613
Accent
#f9d1d3
Accent
#ea4d56
Accent
#f5a1a5
Accent
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Spolek pro ochranu žen, z. s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Spolek pro ochranu žen, z. s. is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Vivid Blue
#0097f5 used in the logo and as a primary color throughout the website.
Montserrat Flex
Used for headings, providing a modern and readable look.
Heart with female symbol
A red heart shape with a female gender symbol inside, representing the organization's focus on women's protection.
Female symbol in heart
A red heart shape with the female gender symbol incorporated into the design.
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